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2023 Maximizing Sales with a July Calendar: Tips for Print-on-Demand Artists and Designers

2023 Maximizing Sales with a July Calendar: Tips for Print-on-Demand Artists and Designers

Section  Description
Introduction Overview of maximizing sales with a July calendar for print-on-demand artists and designers.
Understanding the Importance of a July Calendar

Importance of a July calendar in planning and organizing print-on-demand strategies.

Key Dates in July

Important dates in July to leverage for designing and promoting print-on-demand products.

Tips for Designing Print-on-Demand Products

Strategies for creating effective designs, incorporating seasonal themes, and personalization.

Promoting Your Print-on-Demand Products

Marketing strategies, including social media, influencer collaborations, and email campaigns.


Recap of the key points and the significance of implementing the discussed strategies.


For print-on-demand designers and artists, innovative strategies for peak sales are critical for business growth. Harnessing key dates and events to develop captivating designs that align with your audience's lifestyle can play a major role. In this piece, we delve into valuable insights and tactics to optimize July for your print-on-demand business through a calendar-focused approach. Let's get started!

colorful image showcasing colors of july

Understanding the Importance of a July Calendar 

A July calendar functions as a strategic guide for your print-on-demand business, enabling effective planning for product releases and marketing campaigns. By recognizing and capitalizing on major dates and events, you can create designs that reflect your audience's interests and purchasing trends. An efficiently planned calendar ensures organization, timely preparation, and boosts your sales potential. For calendar inspirations, check our calendar collection.

Key Dates in July

July offers a range of important dates and events that you can leverage to drive sales and engage your target audience. Consider the following key dates when designing your print-on-demand products:

  • Independence Day (July 4th): Ignite the patriotic spirit with designs that commemorate this important holiday. Using elements like the American flag, fireworks, or iconic landmarks to create products can resonate with your customers' national pride. Check out our Funny T-Shirt Bella Canvas collection for inspiration.
  • Summer Solstice (June 21st - July 5th): Embrace the essence of summer with designs that capture sunny vibes and the holiday spirit. Think about beach-themed products, vibrant clothing, or outdoor accessories that stimulate relaxation and enjoyment. For ideas, explore our Women On The Rise collection.
  • International Friendship Day (July 30th): Accentuate the value of friendship and unity through heartwarming designs. Products like friendship bracelets, matching necklaces, or customizable gifts can celebrate the bonds we share with loved ones. Consider browsing our Soulmate Expressions Romantic Necklaces collection for inspiration.  
  • Sports Events (various dates): July is a hub for several sports events, including baseball games, tennis tournaments, and cycling races. Cater to sports enthusiasts by offering themed merchandise such as jerseys, caps, or sports-inspired home decor. Browse our Best Text Only Unisex Bella Canvas Tees collection for examples.       

It's important to research and understand your target audience's interests and preferences to create designs that resonate with them during these important dates.

The practical application of the POD model can be seen in our calendar and mugs collections.

Tips for Designing Print-on-Demand Products 

When designing print-on-demand products for July, here are some valuable tips to consider:

  • Utilize Seasonal Themes: Capture the summer season's energy by using vibrant colors, tropical themes, and beach-inspired elements in your designs. Reflecting the essence of warm weather and leisure activities can appeal to customers looking for summer-themed products. For more ideas, visit our 2023 Valentine's Day Sweatshirt Collection.
  • Incorporate Patriotic Designs: For Independence Day, create products that elicit patriotism. Using the red, white, and blue color palette and patriotic symbols like stars and stripes in your artwork can attract customers looking for patriotic merchandise. Our Funny T-Shirt Bella Canvas collection can provide some inspiration.  
  • Embrace Summer Vibes: Reflect the carefree and joyful nature of summer in your designs. Incorporating images of sunflowers, ice cream cones, sunglasses, or palm trees can evoke relaxation and happiness. Our Sherpa Snuggle Blankets collection might help spark ideas.  
  • Personalize for Special Occasions: Accentuate personal milestones and special occasions in July, such as birthdays, anniversaries, or weddings. Personalized products like mugs, greeting cards, or wall art can allow customers to add a unique touch, making the items more special. Check out our Funny T-Shirt Bella Canvas collection for examples of customization.
  • Highlight Sales and Discounts: Take advantage of mid-year sales and offer attractive discounts on your print-on-demand products. Design eye-catching graphics and use persuasive copy to promote limited-time offers, encouraging customers to take advantage of the discounted prices.

Remember, creativity and attention to detail are key when designing products for July. Make sure your designs align with your brand's identity and resonate with your target audience's interests.

Experience a touch of inspiration in your daily designs with our funny T-shirt collection and Sherpa snuggle blankets.

Promoting Your Print-on-Demand Products

Designing exceptional print-on-demand products is only part of the equation. Promoting your products effectively ensures maximum visibility and increased sales. Here are some strategies to consider:

  • Social Media Marketing: Utilize social media platforms like Instagram, Facebook, and Pinterest to showcase your products and connect with your audience. Engage followers with interactive content and sneak peeks of upcoming designs. A consistent Instagram feed with well-curated images can work wonders.
  • Influencer Collaborations: Partner with influencers in your niche to promote your print-on-demand products. Find influencers whose values align with your brand and offer them customized products to showcase and review. Influencer collaborations can amplify your reach and increase brand visibility among their dedicated followers.
  • Email Marketing Campaigns: Send out email newsletters showcasing your new releases, special offers, and key dates for July. Emails provide a direct line of communication with your customers and potential buyers. Check out our Email Marketing guide to optimize your strategy.
  • Offer Promotions and Discounts: Run special promotions or offer discounts to incentivize purchases. For instance, consider a "buy one, get one free" offer on the Funny T-Shirt Bella Canvas collection or a special discount on Independence Day merchandise.

By combining these promotion strategies with your well-designed print-on-demand products, you can expand your reach, engage with your target audience, and drive sales.

model posing for a t-shirt
These carefully designed items from our Soulmate Expressions Romantic Necklaces collection andBest Text Only Unisex Bella Canvas Tees Collection not only make excellent gifts but also serve as examples of our wide-ranging products that you can effectively promote through various channels, such as social media marketing, influencer collaborations, and email marketing campaigns.

Watch this video for all the helpful tips and tricks of designing:


July presents a wealth of opportunities for print-on-demand designers and artists to connect with their audience and boost sales. By leveraging the power of a July calendar and creating designs that resonate with your audience, you can maximize your print-on-demand business's potential. Remember, success is a journey - every step forward is progress. Check our blog for more insightful articles to help you on your print-on-demand journey.


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By implementing these tips and strategies, you can elevate your print-on-demand business, engage customers, and maximize sales in July. Remember to stay creative, monitor trends, and continue providing high-quality designs that resonate with your target audience. Happy selling!

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